The following articles are of interest and relevance to WhamTech's EIQ Product approach:

• "Why Big Data Doesn't Always Equal Big Insight", by Shvetank Shah, Information Week, November 7, 2011: http://www.informationweek.com/news/global-cio/interviews/231901826
  Good, short article on the problems facing Big Data.  The article mentions three main problems in order of importance: 1. Access to data, 2. Unusable formats and 3. Reliability – where did data come from and how complete is it?  Of course, WhamTech believes that EIQ Products solve all three problems and more.
  
  
• "Inmon’s Vitriolic Slap At “Virtual Data Warehousing” Does Not Withstand Scrutiny", by James Kobielus, Information Management Blogs, April 3, 2009: http://www.information-management.com/blogs/inmon_kobielus_virtual_data_warehousing_challenge-10015212-1.html?bcpg=2
   
• "Dataless Hybrid Approach Solves Many Universal Data Integration, Sharing and Interoperability Problems", by Gavin Robertson, Information Management, March 13, 2007: http://www.information-management.com/infodirect/20070316/1077688-1.html